As a female-founded brand, we’re all about lifting up other badass women doing amazing things. Let’s talk about some brands built by women who know exactly what women need. Because it’s more than “shrink it and pink it.”
You’ll find a mix of big names and small businesses here, but they’ll have one thing in common: they were built by women, for women.
Each of these brands has a similar mission, empowering female athletes across every sport, at every level. They’re not just creating great products, they’re building communities, sparking joy, and reminding us what it means to feel strong and supported.
And sure, some of these brands might sell similar things, but that doesn’t mean one is better than the other. There’s room for all of us! Like Serena Williams said, “We’re strongest when we cheer each other on.”
Just like so many of you have supported Run to the Finish, we’re proud to support these women-owned brands in the fitness space.
10 Women-Owned Brands in the Fitness Space
This is just a small glimpse of the many amazing women-owned brands in the fitness space. We’re always excited to discover more, so if you have a favorite, drop it in the comments and let us know!
Title Nine – Swim, Run, Life They Cover All Your Athletic Body Needs
Founder Missy Park named the brand after the well-known 1972 act that made it illegal for any public institution to limit participation in sports based on a person’s gender. It changed her life, and she’s determined to help change the lives of other women.
When you head to the website, don’t miss the Women-Owned section. It’s an easy way to shop and support incredible women-owned brands like Oiselle, Skida, Rabbit, and more.
You’ll also find the T9 Movers and Makers, a powerful group of women making a difference in their communities. It’s all about creating a space where all types of women support all types of women, and that’s something we can always get behind.
Our team is currently loving everything from Title Nine, especially their athletic dresses and swim suits. It’s a brand that truly gets athletic gear for a wide range of body types. What’s even better is you’re not going to blow your entire budget on just one or two pieces.
What we’re currently loving from Title Nine: Speed Racer Tunic
A fun feature is that this dress has UPF 50 protection, which is a super bonus. Spending days outside, you want to wear not only something that’s a quick-drying breathable outfit, but feeling a little extra protected.
This dress is perfect because you can wear it as a swim cover-up, a post-workout quick change to run errands, or a cute weekend outfit.
Oiselle – Performance Driven Running Gear
Oiselle has been around since 2007, built by women, for women, with a focus on performance-driven apparel that actually feels good to wear.
From day one, their mission has been clear: “design great products, build the sisterhood, improve the sport.” It doesn’t matter how fast you are or how long you’ve been running, Oiselle is all bout celebrating the joy of running and creating a space where every woman belongs.
Their gear is made to handle whatever the season throws at you, soft, durable materials with technical features like sweat-wicking, insulation, UV protection, and more.
Everything is thoughtfully designed by their all-women team to help you feel strong, confident, and focused. So the only thing you have to think about is enjoying your run.
Oiselle is more than just gear; it’s about building community and supporting athletes who are united by their passion for the sport.
What we’re currently loving from Oiselle: Oiselle Pocket Jogger
Sizes: 2-14, 16/18, 20/22, 24/26
Inseams: 5.25”, 7”, 8.25”
Price: $66
Fabric: Nylon/spandex
Rise: Mid
Pockets: 5
Available from Rei.com for $72
We all love running shorts with pockets for all your storage needs, look no further. Coach Amanda wore hers enough to get holes in them…after a good 7 years.
There are two pockets, one on each leg, that are great for a phone, and there’s also a back zippered pocket and 2 side mesh pockets in the waistband. The wide waistband is flattering and not so tight that it creates the dreaded muffin top look.
These shorts stood out for a few other reasons, too, including the fact that they come in three different inseams. The longer length can be really great in preventing chafing!
Branwyn – Wool That Works Even When You Don’t See It
Finding underwear that actually works for running is weirdly hard. That’s exactly what led Shawna to create Branwyn. She couldn’t find anything that felt good to wear during a workout; most options were polyester or cotton, which don’t exactly scream breathable, especially while running.
After tons of research and testing, she landed on what she now calls the perfect pair made of a combo of Merino wool, nylon, and elastane.
Yes, you read that right, wool underwear. Don’t worry though, it’s not the itchy kind, it’s soft, moisture-wicking wicking and odor-resistant. Basically, exactly what you want when you’re sweating during a workout or on race day.
Coach Amanda says this is one of her go to running underwear options You can purchase items in all different colors and even shades of nude, which will fit many different skin tones. 
What we’re currently loving from Branwyn: Essential Hipster
Price: $40.00
Material: Seamless merino wool
Moisture-wicking: Yes
Quick-drying: Yes
Sizes: S-XXL
Available in 6 colors
Amanda tested out the seamless design in the Chicago marathon and track workouts. She said that they felt fantastic and lived up to their reputation of being soft, natural, odor-resistant, and moisture-wicking. These features are all thanks to being merino wool.
But we’ve been equally excited to see them branching out. Their winter hoodie is a travel must have for us now and the new compression shorts FINALLY give us a soft fabric for recovery.
Fuel Goods – Meeting All Your Carb Needs
Fuel Goods launched in 2024, but founders Laura and Courtney have been part of the running world for over a decade. They first created the RunnerBox back in 2013, then added the RiderBox in 2015 to support even more athletes.
Fuel Goods was born from their desire to build a brand where every athlete feels like they belong. It’s your one-stop shop for fueling whatever sport is, whether you’re training, racing, or just out for some fun.
You can head to the site to stock up on your go-to favorites, or let the Fuel Goods team surprise you with a sample box. It’s a fun way to discover new products and switch up your fueling.
As run coaches, one of our favorites is their Race Day boxes. These are packed with exactly what you need to get through your marathon, like 60 grams of carbs per hour, plus a few extras to keep you fueled and feeling good from the start of race day all the way through the end.
What we’re currently loving from Fuel Goods: Box of Fitness Chocolates
Pick from their pre-made boxes, or if you already know what fuel you like, drop it in your cart and get ready to rock and roll! They’re doing a great job on pricing and continuing to add brands all the time.
Plus, these make the perfect gift for the runner or cyclist in your life!
Obviously, you get a discount through our team store!
Ryka – Shoes Just for Women, Let’s Walk
Ryka, founded by Sheri Poe, was the first brand to create athletic shoes specifically for women.
Each pair of shoes, regardless of the activity, is going to be based on the Ryka Q technology. “Our game-changing tech is based on the ‘Q Angle’, the inside angle of the quadriceps muscle that is 3-4% great in women than men, which impacts a women’s stance and weight distribution on her feet.”
Ryka’s got you covered with shoes for running, walking, pickleball, and everything in between. They’re super comfortable, stylish, and designed to keep up with you wherever the day takes you.
But Ryka isn’t just about shoes. They’re building a community in LA, Nashville, and New York, with meetups and events that bring women together throughout the year. We love seeing women show up for each other and can’t wait to try more from Ryka.
What we’re currently loving from Ryka: Devo X Max
Weight: 8.6 oz Women’s only
Heel drop: 10 mm
Available in 14 colors
Available in wide for specific colors
Available from Ryka.com for $90
The Ryka Devotion Collection was designed to get you through almost any type of workout. You can grab the Ryka Devo X Max for power walks, run/walk intervals, and even a HIIT class.
Since Ryka shoes are designed for women, the structure of the shoe is a little different than most. You’ll find that there’s a wider forefoot and a narrower heel for a more secure fit.
Bonus points because there are a ton of colorways, and no matter what you pick, they’re going to go with every outfit.
QEJA – No Blisters Here
(“kay-jah”) Socks is an acronym honoring the founder’s family members, a reminder that every adventure starts at home.
QEJA was started in 2020 with the goal to create socks for runners and cyclists that they’d rave about being the most stylish, comfortable, and versatile on the market.
The brand is powered by an active, family-led team that knows firsthand what it takes for gear to hold up mile after mile.
From ankle socks to crew socks and even tall ski socks, there’s something for everyone!
As a female-founded and operated brand, they believe in supporting the community to strive to lower the environmental impact. This is why each pair of socks is crafted in Northern Italy using organic and OEKO-TEX certified materials, so that every piece is good for the planet.
What we’re currently loving from OEJA: Race Day Sock
Antimicrobial and quick-drying to keep feet fresh mile after mile
Low-friction performance to reduce hot spots and blisters
Thin, stay-put design with seamless construction
Material: recycled nylon from end-of-life tires
Sizes: SM-XL
Available in black or white
Check it out from Qejasocks.com for $24
High socks are obviously very popular right now, and we know that runners and cyclists are going to love these Race Day Socks. They’re not only designed to last, but their good for the planet as well. The materials used are all from recycled end-of-life tires, which is pretty cool!
Women-Owned Small Businesses We Love
Sarah Marie Running Co
Planning your runDisney outfit? Need some marathon-themed nail wraps? Or maybe you’re just on the hunt for a racerback crop top with some sort of running quote on it. Whatever it is, chances are you’ll find it at Sarah Marie Running Co.
Since launching in 2016, Sarah has gone from the popular RUN gear to making tank tops, cozy sweatshirts, mugs, and all kinds of gear that runners instantly relate to.
From day one, everything was designed to motivate, celebrate, and keep things real about running. Plus, it’s all proudly made in the USA!
Stiletto Running
Shana combined her two loves, fashion and running, and Stiletto Running was born.
Her vision was to create a brand that celebrates “how every woman should feel: girly, gritty, pretty, fit, strong, sexy, confident, and of course sassy.”
Stiletto Running offers everything from leggings and shorts to sweatshirts and tanks. But what really sets the brand apart are Shana’s bold, fashion-forward collections.
Think bright colors, eye-catching prints, and designs that turn heads on the run or at a race.
Erica Sara Designs
If jewelry is your thing, Erica Sara Designs is one to check out. Every piece is handmade by Erica herself, which makes it feel that much more meaningful.
You’ll find ready-to-wear designs like “RUN”, race distances like 26.2, and pieces inspired by cities and races. Want something custom? She’s got you covered there, too.
I’ve been wearing my RUN necklace nonstop since the day it arrived; it’s been through lots of sweaty runs and even the pool, and it still looks perfect as day one.
We Run on Art
If you’re looking for something special to celebrate a race or hitting a big goal, We Run on Art is a must. Every piece of art is one of a kind and makes the perfect gift for the runner in your life, or let’s be honest, yourself!
Artist and runner Jess also creates pieces that celebrate the everyday joy of running. Think motivational quotes, inside jokes only runners get, and artwork that reminds you why you love this sport in the first place.
Like we said, this is only a small list of many women-owned brands in the fitness space. We hope you found something new to check out!
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